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  • irishtimes.com - Posted: March 12, 2010 @ 1:13 pm

    Arnotts S/S fashion show

    Rosemary Mac Cabe

    On Tuesday, I took myself along to the Arnotts Spring/Summer fashion show to see what the Irish store had to offer for the upcoming season.

    The main labels, for me, in the store would have to include Ted Baker, Gerard Darel, Farhi by Nicole Farhi and the amazing Anglomania by Vivienne Westwood, so I was eager to see a show that would demonstrate the substantial skills of the Arnotts buying team. That said, a fashion show is more than just the sum of its parts – and it’s never just about the clothing. Instead, the show is the best chance a store will have to show off its credentials: the styling, music and models combine to give you an overall view of what the store’s ethos is.

    Arnotts? There’s no doubt in my mind, having seen Tuesday’s show, that its target audience is not, well, me – or, at least, the show was not catered to women in their twenties with money to burn and a loyalty to certain labels. Instead, it seemed to have reached a confused juncture where short skirts and footless tights (in the noughties, really?!) combine – with devasting effect.

    The show was, not to mince any words, badly styled. The models, who are all “Irish models” in the best sense of the word, and therefore average a size 10-12, with boobs and bums, were dressed in clothing that did not fit them. That’s not to say that the items were too small; on the contrary, several of the girls sashayed (and I’m being kind; will someone please open a model agency in Dublin that teaches its models how to walk really, really well?) down the runway in items that seemed better suited to a size-14 woman in her forties. And, really, if you’re going to target your clothing at certain women, why not use those same women on the catwalk?

    Shoes and bags, the most accessible and, arguably, best, items in the show, were not itemised on the show notes – they were all from Arnotts’ shoe and bag level. Well, duh. Anglomania dresses were layered over neon footless tights (again – it makes my heart bleed) and chunky black heels that worked best with workwear and tailoring.

    The men’s styling, on the other hand, was fantastic, and showed how Irish men can and should dress, with the limited selection they’re offered (tailored slacks, fine knits and shirts abounded, but in bright, spring colours). Again, the models clunked down the runway, seemingly confused about their lack of hips (so no sashasying) and wondering where exactly to look. Three of them, in particular, were obviously sharing some joke backstage and found it difficult not to laugh – but this was vastly preferable to the others, whose Zoolander poses required some serious averting of the eyes and no small amount of mortification.

    In summary? Bad styling, far-from-great models – it’s an Irish thing, and I’m probably a bit snobby about it, but I’d just love to see Assets lose its foothold on the market and for Irish fashion to progress from photocall to something approaching international standard – and odd colour combinations made for an unsavoury experience of what could have been a really excellent showcase. Must try harder.

    * But don’t let it put you off; Arnotts has an amazing underwear selection and some really great labels (see above), and one bad show does not a bad collection make.

    (And yes, no images until I get back on track – apologies . . . )

    • Fiona says:

      So now I’m curious. I’m a size 14 Irish woman in her 40s who doesn’t have money to burn, and doesn’t care which label is on the clothes as long as they flatter and don’t make me look gormless, clueless or frumpy. Is Arnott’s worth a visit?

    • Fiona, Arnotts definitely isn’t your cheapest option – but they have some great quality labels that do good, understated designs in very flattering fits. Gerard Darel is great, for example. It’s worth a look anyway.

    • Jeannette Kelly says:

      I was at the show….HORRIBLE STYLING!!!!! Nothing polished, nothing modern. Great gear in the shop so what was the problem??? Agree about the models, international labels deserve more international girls. At very least, the best ones in Ireland should be used. The only things that really worked were the backdrop, was brill!! And thought the makeup was really really hot!!!! Most international part of the show….When will we get it right in Ireland??

    • maeve bryan says:

      I wasnt at the show…but saw some pics. looked nice.
      i have to say i think this is a bit harsh. i see what you are saying about putting older clothes on younger women, hard to pull off
      but i feel we need to support the industry in ireland. and taking down the stylists and models is a tad cruel. also in above comment are you suggesting we fly in international models for trunk shows in dublin? hmmm lets keep the money in ireland and try to support the stores and the people working in the fashion industry, keep in mind arnotts is a lifestyle and clothing with trusty labels ( although great) but not an ‘international ‘ high fashion store like barneys or selfridges.

    • Maeve, I appreciate your comment but to be honest, I am always very conscious of not being overly complimentary of Irish fashion JUST because it’s Irish. Arnotts is a great store – I was in there just today and there was some great stuff – but this show, in my mind, fell short.

      Regarding the models, I was just saying that I wish our models were of an international standard. I think a lot of the Irish modelling scene focuses on personality rather than model looks, which is a pity only in fashion shows – because it works quite well in the photocall trade, which is an entirely different animal.

      I’m all for buying Irish, but i’m not going to say something’s good when it’s not, and I don’t think positive discrimination helps anyone.


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