Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Wild as a fox

Here’s the new campaign from American clothing company, Wildfox. You may recognise the red-haired model – none other than Nicole Fox, the winner of America’s Next Top Model‘s “short season”. I love this campaign because it’s everything a commercial label …

Fri, Feb 26, 2010, 16:39

   

Here’s the new campaign from American clothing company, Wildfox. You may recognise the red-haired model – none other than Nicole Fox, the winner of America’s Next Top Model‘s “short season”. I love this campaign because it’s everything a commercial label should strive for: it’s eye-catching, it’s kooky, it’s cute, it’s cool. And, despite my reservations about the text, there’s a pretty unusual and imaginative back story.

jpeg_booklet_page_9.jpg

jpeg_booklet_page_11.jpg

jpeg_booklet_page_19.jpg

witch_online_edit_58.jpg

jpeg_booklet_page_21.jpg