Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

This is not a sponsored post

I’ve been reading a lot of blogs now for nigh on a year – my Google Reader coming to resemble some kind of ruling force that dictates how long a lunchbreak I can take – and something that keeps cropping …

Fri, Feb 26, 2010, 14:11

   

I’ve been reading a lot of blogs now for nigh on a year – my Google Reader coming to resemble some kind of ruling force that dictates how long a lunchbreak I can take – and something that keeps cropping up is the ubiquitous sponsored blog post. In short, this is when a blogger is sent an item of clothing, a gift of sorts, in return for writing a post about it. Most bloggers will say that they won’t write positive reviews in exchange for goods or money, although some are more adamant about it than others.

I received a question the day before yesterday on my review of Top to Toe, where I went to have a manicure. The question was whether or not I’d paid for the manicure, so I wanted to write a wee post to inform you all about my personal blogging ethics, and what this blog will and won’t do for money. So, in short:

This blog won’t do anything for money. I’m working for The Irish Times, and I’m not working for anyone else. So if I write a review, favourable or not, it is all to do with what I think, and nothing to do with who I’m reviewing. Occasionally, companies will send me items to review – nail polish remover being the latest, in a box that looked suspiciously like a shoebox. I may review them, if I get around to it; in this case, I probably will as, having had a manicure, I’ll need to eventually take the polish off. There are no guarantees that I will review anything.

The fact is, both bloggers and fashion editors, nowadays, get invited to press days; the difference with bloggers is that they’ll often post on who was there, what the drinks were like, whether or not there were cupcakes (bloggers love the cupcakes, y’know), while the fashion editors will write on the collections and, for the public, it seems like any ligging going on is from the bloggers’ side. But, for the most part, we’re writing about fashion, the same as anyone else – if I like something, I’ll say it. If I don’t, I won’t.

Any further questions? Email me rmaccabe [at] irishtimes.com, or leave ‘em in the comments!

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