Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

I don’t need a parachute, baby if I’ve got you. . .

Whatever else is going on in Cheryl Cole‘s life, and however she appeared at the Brits (warning: that link is to the Daily Mail, so click at your own peril - I didn’t see her Brit performance, but I did see what Twitter …

Wed, Feb 17, 2010, 17:44

   

Whatever else is going on in Cheryl Cole‘s life, and however she appeared at the Brits (warning: that link is to the Daily Mail, so click at your own peril - I didn’t see her Brit performance, but I did see what Twitter was saying about her, and it wasn’t great), the video for Parachute, the third single from her debut solo album, 3 Words (which is woeful and not worth downloading, even if you do it illegally), is quite possibly the best pop video of the past decade. And no, I don’t want to hear about why Lady Gaga’s videos are better – it’s all been done before.

Take a moment and take a look at her video, which will not be embedded, no matter how hard I try. Seriously, it’s three minutes long. Just look at it. Take a look.

And we’re back. The choreography, the outfits, the cinematography, the make-up, the lighting, the mood, the amazing performances – it’s like a work of art in a really cheesy pop music video, with a dance scene an’ all. Granted, I could’ve done without the Britney-esque lying-on-the-bed-rubbing-her-body scene, but it’s one fault in an otherwise glorious video.

I wonder if, in 15 years, people will look back and say “Cheryl who”? Or will her image have become more iconic than Gaga? To me, the fact that people are already calling Gaga an icon smacks of bad luck, whereas Cheryl has a bit of a tough battle on her hands – against the women (mostly) who continue to call her a “chav”, as if that even means anything; against the women (mostly) who call her names for staying with a husband who is alleged to have cheated on her; against the women (mostly) who say there’s “nothing special” about her. If you haven’t already, take a look at that video, and tell me what’s not special about it. Whether or not she’s driving the car, she’s behind the wheel, and it’s a mighty fine vehicle.