Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Secret diary of a hot girl

I remember when I applied to do my Master’s in journalism, I was asked what media I regularly consumed. I was strangely honest (sometimes, when people ask, I say “oh, the Guardian, and sometimes I read the Business Post and of course The Irish …

Tue, Jan 26, 2010, 14:55

   

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I remember when I applied to do my Master’s in journalism, I was asked what media I regularly consumed. I was strangely honest (sometimes, when people ask, I say “oh, the Guardian, and sometimes I read the Business Post and of course The Irish Times” when really, if I read the Times cover to cover I’ll be doing well) and said I read almost all of the high-end glossies: VogueMarie-ClaireGlamour (high-end enough?), TatlerElle. . . So they asked me to critique them, to say what I thought was right, and what I thought was wrong.

I declared that I liked Vogue but that it took itself too seriously; I loved Glamour‘s shoots but hated their More-esque sex “columns”, and that I felt that Marie-Claire was never really sure where it was going. It’s the glossy “with heart”; human rights alongside your Hermes, and it’s always seemed a bit trite to me, to place £14,000 bags next to stories about starving people in developing countries. (As in: they’re not starving because we overspend, and instead of making women who were interested in fashion seem less shallow, it just created a comparison that was unfair to begin with.)

This month’s Marie-Claire was the first that I have almost 100% enjoyed in a while. The fashion is great, I love Billie Piper (and that Burberry trench is divine!), there is a new layout that panders more to our internet-loving wandering eyes, peppering accessories and items of clothing around with frequent use of slanted captions and miniature headlines – it’s really like a website, and your eye is drawn to various things around the spread without having a single focus which, I think, is where media is moving these days (but that might be a longer discussion for a longer, nerdier day with some production folk. . .)

What’s my point? This month’s Marie-Claire is worth getting your hands on. I bought it in Austria, for €9.90 (extortionate!) but there are significant savings to be made by buying it in your local newsagent’s, I’d imagine. Oh, and for old time’s sake (imagine, there was a time when I was saving – saving! – for a pair of leather trousers. Thank God I never quite made it):

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