Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Iceland, Germany and some shiny graphics. . .

Ever since I saw last season’s Ostwald Helgason collaboration with Asos, I’ve had, in the words of Bridget Jones, a bit of a crush. So when I saw the S/S 2010 collection, I was a little more than enthused. From an aesthetic …

Thu, Jan 14, 2010, 17:32

   

Ever since I saw last season’s Ostwald Helgason collaboration with Asos, I’ve had, in the words of Bridget Jones, a bit of a crush. So when I saw the S/S 2010 collection, I was a little more than enthused.

From an aesthetic point of view, this is exactly what a lookbook should aim for: striking images, strong silhouettes (Tyra would be so proud!), just enough monochrome for the collection to work, offset by really gorgeous prints and fabrics. Just my luck that the one pair of leggings I want most of all out of anything in the Asos collection is not on sale, but the rest of the goodies are and definitely worth investing in (in my humble opinion).

But here’s the S/S lookbook to whet your appetite for what this design duo has up their (collective) sleeves:

ostwaldhelgason.jpg