Rosemary Mac Cabe

Hemlines, heels and haute couture – your daily dose

Natasha Poly, H&M and quite a brilliant spring collection

Greetings, and allow me to introduce you to H&M’s Garden Collection, in stores from the end of March. I’ve long bemoaned the lack of decent H&M clothing in Dublin, but 2009 saw a bit of a turnaround in Irish shoppers’ …

Mon, Jan 11, 2010, 12:20

   

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Greetings, and allow me to introduce you to H&M’s Garden Collection, in stores from the end of March. I’ve long bemoaned the lack of decent H&M clothing in Dublin, but 2009 saw a bit of a turnaround in Irish shoppers’ fortunes. At the very beginning, when H&M went from a highlight of every holiday to a regular haunt on the Irish high street, it stocked the full range of H&M labels – from the Divided range, which is its equivalent of Zara‘s TRF without the prohibitive sizing, to what I refer to (being ignorant as to its real name) as the “dusky pink range”. You’ll know this because it has a dusky pink label, a label that looks like silk and says simply (and classily!) H&M.

Last season, when ad campaigns with Karen Elson stormed billboards everywhere, the H&M stores in Dundrum and in the Gaiety Centre by Stephen’s Green began to stock this label again, which had been missing in Irish stores for roughly two years. (Two long, barren years which felt a little to me like The Road to nowhere feels for Viggo Mortensen.)

So, long story short, to say I’m excited about the Garden Collection might be a slight understatement. Those of you who know me could probably predict that I have my eye on the florals, not to mention the amazing watercolour batwing dress – but in the spirit of dressing more classily “going forward”, I’m also quite interested in the beige tailored shorts I spy up there.

I’ll furnish you with further details when they’re available; suffice it to say I’ll be there, with bells on.