Davos reaches out to the masses

A member of the Swiss special police forces stands on the roof of a hotel in Davos as the annual meeting in the alpine resort got under way last January. Photograph: Reuters
With everyone from Bono to Archbishop Diarmuid Martin, Peter Sutherland to George Soros, heading to the exclusive Swiss ski resort of Davos every January, it’s little surprise that the annual meeting of the World Economic Forum has been accused of being a little exclusive. Although the number of bankers in attendance has fallen off since the crisis of 2008, the annual event, which takes place from January 25th-29th this year, can still be considered Glastonbury for the world’s monied and powerful elite.
The Forum is now using social media to try and change those perceptions and this year is pushing its Ask a Leader programme hard. Using its YouTube channel the public is being asked to submit questions it would like to see answered by “heads of state and government, leaders from business and civil society, heads of international organizations, as well as media and academics”. The submitted questions will be voted on with the most popular getting a response from a special video booth at the event.
It’s hard to see how the views of the hoi polloi will make much impact at the end of the month but those who feel excluded from the proceedings in Davos can’t say they weren’t asked for their opinion.
