Current Account »

• Not too many winners amongst Super Bowl ads

  February 8, 2010 @ 7:13 pm | by John Collins

  The people’s favourites, the New Orleans Saints, may have won the Super Bowl in Miami last night but for many the real action doesn’t take place on the pitch but during the ad breaks. (more…)

• Advertising Dentists

  November 6, 2008 @ 12:11 pm | by John McManus

  In her Media & Marketing column this morning Siobhan O’Connell wonders whether the Dental Council has really embraced the Competition Authorities’ call for denists to foster competition through advertising. Here is a taster:

   ”…the Dental Council has produced a new code of practice on public relations and communications for dentists. If the code is supposed to represent a new era of free market glasnost, one wonders what the old prohibitions were like…The new code appears to make a mockery of what the Competition Authority set out to achieve.”

  Dentists can post their comments here, but please no breeches of the code on public relations and communications!!

• Medical card fiasco a prime example of what not to do in PR

  October 23, 2008 @ 10:45 pm | by John Collins

  MEDIA & MARKETING: The past week has been a media disaster for the Government. How did it turn out so badly, asks Siobhán O’Connell?

  PUBLIC RELATIONS is the practice of managing the flow of information between an organisation and the public. It’s as much about managing relationships and reputations as about publicity. But despite an estimated annual budget of €10 million for special advisers and PR handlers, the past week has been a PR disaster for the Government.

  The announcement in the Budget that medical card eligibility was to be capped was always going to be controversial. So how come Brian Lenihan and his colleagues handled the issue so badly? Veteran PR consultant Ronnie Simpson says the crisis management textbook recommends that organisations can regain and enhance their reputation in a disaster if they respond correctly. (more…)

• Ad agency steps up to the plate with Donegal Catch campaign

  October 16, 2008 @ 5:53 pm | by John Collins

  MEDIA & MARKETING: Irish International BBDO has just won a top award for Donegal Catch ads that cast a net around consumers, writes Siobhán O’Connell

  CREATING A captivating advertising campaign for packets of frozen fish is not the kind of brief that would excite most creative types. But advertising agency Irish International BBDO stepped up to the plate when Northern Foods came calling with Donegal Catch. (more…)