Apple’s iPad – winners and losers
Now that the dust has settled a little on Steve Jobs’ launch of Apple’s “magical and revolutionary” new device, the iPad, it’s interesting to see how the market has treated the stocks of various companies who will be impacted by its introduction. I’ve looked at their prices on Wednesday morning versus what they are at the time of writing (lunch time Friday in New York trading).
- Apple: $204.78 down to $195.62. Seems all the hype about Apple’s slate was priced in by the market and we know there was no way it could ever meet expectations.
- Google: $538.77 down to $534.71. The one time allies are now quickly becoming all-out foes. By the time the iPad shifts it may well feature Microsoft’s Bing search rather than Google’s.
- Microsoft: $29.36 down to $28.53. Apple’s perennial rival who once wiped the floor with its Californian rival has tried and failed to make tablets popular. Apple’s success isn’t assured but if it happens its bad news for MSFT.
- Gemalto: $28.35 up to $28.86. A surprise beneficiary. The French maker of smart cards and sims for mobiles has possibly got a lift as it is the main maker of the micro sims that will fit 3G iPads.
- Amazon.com: $120.85 up to $129.00. Amazon couldn’t really lose. Even if the iPad wipes the floor with the Kindle, Amazon’s e-book reader was always a loss leader to seed the e-book market. Amazon will benefit from the shot in the arm that the iPad will give the e-book market.
- Barnes & Noble: $19.19 down to $17.48. It might have the Nook and sell books online but its network 0f retail outlets could become a liability if books turn digital like music.
- Sony: $2,948 up to $3,010. Steve Jobs had a pop at Sony in his keynote but it didn’t dent the shares. Possibly because the Japanese giant is not dependent on any single category of products.
- Nokia: $12.70 up to $13.89. Jobs may have pointed out Apple is a larger mobile device company (by revenue) than the Finnish handset giant, but a return to a profitable quarter in the meantime has driven up the price of its ADRs in New York.
This is of course is a totally unscientific exercise and is not intended as investment advice. It is interesting though.


It’s the oldest trick in the book. Get a big name to endorse your product or turn up at your event and you’ll distract any tricky questions about the actual technology.
So after all the pre-show press briefings yesterday and a frankly underwhelming opening keynote from Microsoft head honcho Steve Ballmer last night, the mega tech fest that is the Consumer Electronics Show opened in Las Vegas in the last few hours.