Paddy Power has opened the book on who will replace Dermot Mannion as chief executive of Aer Lingus, now that the former Emirates executive has pressed the ejector seat button. Somewhat inevitably, Michael “spend a pound to spend a penny” O’Leary pops up as a 100-1 shot. (The odds for O’Leary’s recommendation for the job, ICTU head David Begg, are sadly not quoted.) But what does it actually take to be an airline boss?
1. Good gambling skills: Running an airline is a high risk business, with ample opportunities for burning huge piles of cash, as Aer Lingus is currently all too aware. In these days of volatile oil prices, knowing how much of your fuel requirements to hedge, and at what price, is crucial. Locking in at $100 a barrel only to see oil prices immediately dip below $50 is going to make you look stupid, but not as stupid as you will look if you snap up a couple of Boeings at the top of the market, only for aircraft prices to plummet and your previously reliable seat sale enthusiasts to en masse discover the joys of trains, ferries, staycations and teleconferencing.
2. Chutzpah: If Michael O’Leary’s repetitive spiels and crazy stunts didn’t bring in business, he’d have shut up years ago. No matter what question the man is asked, the answer will include the phrase “lowest fares”, plus one or, at a stretch, two other ideas that he wants to get across. Never mind that he’s obliged to spend the rest of the time defending Ryanair’s “discretionary” charges to horrified media folk: every one who hears him speak is reminded ad nauseum that if you are willing to book online, travel light and engage in the frenzied “oh no, not the middle seat” boarding procedure, Ryanair will be the cheapest flight. Shunning the spotlight and sending your flunkies out before the cameras, as Willie Walsh initially tried to do during the British Airways’ T5 baggage fiasco, isn’t going to work for too long.
3. An Irish passport: Irish men head up three of the largest airlines in the world: Walsh at BA, O’Leary at Ryanair and Dubliner Alan Joyce at Qantas, where he is in the process of cutting 1,500 jobs in a bid to reduce costs. Joyce, incidentally, is a 40-1 shot for the Aer Lingus job, which he is unlikely to want: like all airlines, Qantas may have its troubles, especially after a proposed merger with BA became unstuck, but, unlike Aer Lingus it is still profitable, while its network of long-haul routes and code share alliances means it’s too big to be dismissed as a “small regional airline” by O’Leary. According to the Paddy Power list, the next CEO of our national flag carrier will be as Irish as the shamrocks on its airplane tails.
Mannion concedes that what the new Aer Lingus boss really needs is “fresh thinking and new ideas”. Shareholders clearly agree, as the airline’s share price bounced 8 per cent this morning. With what O’Leary called a “good, bloody, deep recession” still gripping the aviation industry, and every move the airline takes subject to intense Government and public scrutiny, one wonders what Paddy Power favourites Niall Walsh (current deputy CEO) and Seán Coyle (current finance director) will come up with on their application forms.