Microsoft kicks off CES in Las Vegas
January 8, 2009 @ 7:48 am | by John Collins
LAS VEGAS: So the annual gadget-fest that is the Consumer Electronics Show (CES) in Las Vegas has kicked off with the by now traditional keynote from Microsoft. This year it was delivered by chief executive Steve Ballmer (pictured left) rather than founder and figurehead Bill Gates.
Ballmer began by making reference to the fact it was his first CES and put on screen some of the messages of encouragement he allegedly received. Gates wanted to make sure he didn’t end up at the other convention taking place in Vegas this week - the AVN Adult Entertainment Expo 2009 taking place next door. A spoof message from Yahoo chief Jerry Yang, who rebuffed Microsoft’s $44 billion takeover offer last year, read “why do you keep ignoring my friend requests on Facebook” and got a big laugh from the thousands in the audience.
Ballmer was upbeat about the economy - a theme that opened and closed his speech - and encouraged businesses to keep investing during the tough times. In terms of technology the theme was the convergence of the PC, mobile phone and television and how Windows can provide a unified experience between all three platforms.
The big announcement during his speech was that Windows 7, the upcoming version of the ubiquitous operating system, has gone into beta and will be available as a free download from Microsoft’s website tomorrow. He said 7 will be “the best version of Windows ever” because the world’s biggest software company is “baking the right ingredients into it - simplicity, reliability and speed”.
He also unveiled a new version of Windows Live Essential, a suite of software that extends Windows to the web. A new relationship with Facebook means that Windows Live users will be able to see their friends updates from the social networking site on their Windows Live home page. Computer maker Dell will also begin pre-installing Windows Live Essential on its consumer and small business PCs.
Microsoft also revealed it will release two new games in the Halo series - the blockbuster Xbox game which has sold 25 million copies in its various iterations. Xbox will also get a new channel called Primetime this year which will allow users participate in online events with their friends such as virtual game shows. There was also a demo of Kodu, a new product which makes it easy to create and share simple Xbox games. It was delivered by an 11-year-old girl and received one of the best audience responses of the evening.
While there wasn’t any earth shattering news delivered Ballmer’s larger than live personality was able to carry the 90 minute presentation. All this was of course in sharp contrast to Apple’s keynote at its Macworld event in San Francisco earlier this week. Even Apple fans admitted that while marketing boss Phil Schiller is a nice guy, and didn’t have much to announce, his keynote address never came near matching the Steve-notes delivered by the company’s charismatic founder Steve Jobs.
Expect more posts from CES later today as the show officially opens.