All around the world with Ford’s new compact SUV
With its neat, rugged new EcoSport, Ford is hoping to catch the wave of growth of supermini SUVs
Ever since Ford tried to sell the Mondeo on both sides of the Atlantic in 1993, the US auto giant has harboured ambitions to return to its “world car” roots. The concept harks back to the Model T: one basic design, built and sold all over the world. Under current chief executive Alan Mulally, the concept has successfully resurfaced; now you can buy a more or less identical Fiesta, Focus or Kuga whether you’re in Seattle, Shanghai or Sligo.
That concept of a truly global model has reached something of an apogee with this new EcoSport. The car was more or less entirely conceived and developed in Brazil, where it is the replacement for a best-selling car of the same name. The new model is is built up from components sourced from across the globe (steel from Korea and China, engines from Germany and India, interiors from pretty much everywhere), assembled in an Indian factory and shipped back to the Old World as Ford’s first-ever compact SUV.
Based on the current Fiesta, and benefiting from a rather pleasingly brash American Ford-style design job, the EcoSport (which Ford people insist on pronouncing as “echo-sport”) will arrive on sale in Ireland in April.
If proof were needed of the popularity of this format then look no further than Ford of Europe’s Facebook page. Through it, 500 limited edition models have already sold and it was confidently asserted to us that whatever the factory in Chennai can produce, Ford’s European dealers will find willing buyers to put against.
It’s a neat-looking thing, too, the EcoSport. You may quibble about the old-fashioned idea of the spare wheel hanging on the rear door, but the 1980s child in me likes it and it’s there at the demand of the Brazilian market, so it’s staying.
At least it means you can have a full-size spare wheel with a full-size boot – and the EcoSport’s 375-litre boot means it’s more practical than some rivals. A pity that Ford has decided not to re-tool the side-hinged rear door for right-hand drive, though. It’s hinged at the left and therefore opens the wrong way for us when parked at the kerbside. It’s more rugged, though, for which again you can thank Brazil. Europe won’t get a four-wheel-drive version but the EcoSport’s ramp, departure and breakover angles are more akin to a full-size 4x4, and its 550mm water wading depth beats even that of the Land Rover Defender. It’ll come in handy next time your local river bursts its banks.
Ford of Europe admits that it came late to the EcoSport’s development process, but its influence can be found in a much higher-quality cabin than Indian or Chinese cars get, as well as extra standard safety equipment including ESP and a drivers’ knee airbag. It still scored only a four-star rating on the EuroNCAP crash test, but Ford is batting criticism away by saying that the fifth star was predicated on things such as a rear seatbelt warning chime and a pedestrian detection system. For occupants, the EcoSport certainly seems safe enough.