Inside Marketing

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders

Can advertising deliver the good life?

Dentsu’s Dave Winterlich asks Thinkhouse head of sustainability Laura Costello what constitutes a good life for Irish people and what advertisers can do to deliver it

Fri May 31 2024 - 05:00

Sweeping changes in supermarket-sales tactics

With Tesco Media and Insight Platform, every little bit helps brands a sell a lot more to targeted demographics and creates whole new frontiers within aisles and sections, Lee Roberts and Eoin Maguire tell dentsu’s Dave Winterlich

Fri May 17 2024 - 05:00

Keep it simple and remember who your audience is

Simplifying things, keeping the consumer centre stage, and landing brave clients have all been key to Rory Gallery’s success, the award-winning strategist tells dentsu’s Dave Winterlich

Fri May 3 2024 - 05:00

Experiments in creative success have opened the doors to a new client base

Nils Leonard, former chairman and creative director of Grey London and founder of Uncommon, one of the world's hottest and most in demand agencies, tells dentsu’s Dave Winterlich how he got where he is - and where he’s headed

Fri Apr 19 2024 - 05:00

Forget tracking eyeballs. Good experiential is about capturing hearts

A memorable immersive experience is a very soft way of selling and building brand engagement

Fri Apr 5 2024 - 05:00

More than just a numbers game

Data is more than a buzzword, it’s a way to help marketers make good decisions, Grace Kite tells Dave Winterlich on this week’s Inside Marketing podcast

Fri Mar 22 2024 - 05:00